Coming into this freelance editor's personal brand image project, I was presented with some specific, yet disparate, ideas that the client was really drawn to. Serif fonts, a pocket knife graphic, graph paper note-taking, and product drafting documents  were all brought forward as inspiration for this brand.

It was a challenge to unify these various concepts, but through experimentation and refinement, i'm really happy with the results and cohesive design language we developed in tandem with branded film portraits.

alexscottruff.com